Career

Shuru Tech

Worked with PICKUP COFFEE - A Philippines based mobile first coffee brand

• Led Mexico app localization and launch, aligning product, engineering, and ops across regions to ensure commercial readiness.
• Launched in-app Delivery feature integrating with Pandago E2E, now contributing 15% of app orders and around $125k per month revenue.
• Led end-to-end CleverTap integration and analytics events, establishing data-driven A/B guidelines to improve product decisions and customer engagement.

Crework

Built a community led CBC focusing on product management education

• Co-founded and led in-house LMS development for cohorts reducing operating effort and improving course completion rate.
• Scaled revenue for bootstrapped product to ₹3L per batch. Built funnels increasing enrollments by 50% via self-serve.
• Hired and managed cross-functional teams across engineering, growth, and design. Led cohorts with 30+ students across 2 batches.

Houseworks

Healthcare technology and cancer patient care solutions

• Improved EMR UI and modules, reducing user complaints by 15% through targeted UX enhancements and streamlined workflows.
• Developed B2C platform for cancer patients to get second opinions on their treatment plans from a review board.

Jar

Digital gold savings and investment platform

• Led design and analysis of experiments on home screen, offers, and nudges, increasing home-screen-to-first-transaction conversion from 10% to 14%.
• Collaborated with growth team to boost WoW retention by ~20% using targeted lifecycle push campaigns.
• Created Product Analytics events from scratch and established a naming guide used across the company.