Resume

Ishant Juyal

Product Manager and ex-founder with 5 years of experience building consumer apps, growth systems, analytics foundations, and workflow-heavy products across fintech, consumer commerce, and 0→1 startups.

Experience 2021 - Present

Product Manager

Pickup Coffee via Shuru

Oct 2024 – Present
  • Launched in-app Delivery by integrating Pandago end-to-end; delivery now contributing 15% of app orders and approximately 9.6M Peso in monthly revenue.
  • Led Mexico product launch end-to-end across Customer App, Barista App, and Backoffice, owning localization, market-specific user and store flows, payment readiness, integrations, and release planning.
  • Built Pickup Coffee’s product analytics foundation by leading CleverTap migration, event taxonomy, and A/B testing guidelines, enabling teams to track user journeys, campaign performance, feature adoption, and product impact.
  • Ideated and launched Quests - a gamification feature driving 80K+ user engagements, 2.2K quest completions, and 1.3K reward claims. Orders per user increased by 17% increasing revenue by 5M Peso during the campaign.
  • Built and launched Gift Cards as a new revenue lever, defining user journeys, redemption flows, and rollout strategy; generated additional sales of 120K Peso during the Christmas campaign.
  • Reduced order-update SMS costs by approximately $3K/month by shifting communication from SMS to push notifications, saving around $36K/year while preserving customer communication coverage.
  • Proactively identified and solved an unowned app-rating opportunity by launching a post-order rating nudge, improving the percentage of 5-star ratings by 5 percentage points in the first 30 days.
  • Proactively identified an app-rating improvement opportunity by launching a post-order rating nudge; launched it and improved the % share of 5-star ratings from 83% to 90% and app ratings from 4.64 to 4.74 in 6 months.

Co-founder and Product Head

Crework

Dec 2023 – Sep 2024
  • Built an in-house Learning Management System to run live PM cohorts end-to-end, improving learner experience and reducing manual operating effort across cohort delivery, tracking, and communication.
  • Scaled a bootstrapped cohort-based course to ₹3L revenue per batch while owning product, sales, operations, marketing, and customer feedback loops.
  • Redesigned website and application funnel, driving 90% form completion and shifting 50% of enrollments to onboarding-led conversion instead of sales-call-led conversion.

Associate Product Manager

Houseworks

Jul 2022 – Dec 2023
  • Led end-to-end UI overhaul for an oncology EMR and patient portal, reducing patient-portal complaints by 15% through workflow, usability, and information-architecture improvements.
  • Worked with healthcare users and internal teams to translate complex operational workflows into clearer product flows for clinical and patient-facing use cases.

Product Analyst

Jar

October 2021 – July 2022
  • Designed experiments across home-screen offers and nudges, improving home screen to first transaction conversion from 10% to 14%.
  • Analyzed one-time gold purchase behavior and optimized recommended purchase amounts, improving conversion and average order value for the flow.
  • Collaborated with the growth team to improve WoW retention by 20% using targeted push notification campaigns based on user behaviour.
Skills Product · Growth · Analytics
Product Management

Product discovery, PRDs, roadmap prioritization, user journeys, feature ownership, stakeholder alignment, product launches

Growth & Consumer Behavior

Activation, retention, engagement loops, onboarding, lifecycle journeys, push notifications

Analytics & Experimentation

Funnel analysis, cohort analysis, A/B testing, event taxonomy, metric definition, experiment design, impact analysis

Workflow Systems

Internal tools, operational workflows, voucher/reward systems, location/store logic, delivery flows, release planning

AI & Prototyping

AI-assisted prototyping, rapid MVP building, workflow automation, product demos

Tools

CleverTap, Amplitude, SQL, Python, Metabase, Excel/Google Sheets, Jira, Figma, Slack

Education 2017-2021

National Institute of Technology, Kurukshetra

Bachelor of Technology, Mechanical Engineering