Work
Product manager and ex-founder. Consumer apps, growth, and the systems behind them.
Where I’ve been
Pickup Coffee via ShuruProduct ManagerOct 2024 – Present
- Launched in-app Delivery by integrating Pandago end-to-end; delivery now contributing 15% of app orders and approximately 9.6M Peso in monthly revenue.
- Led Mexico product launch end-to-end across Customer App, Barista App, and Backoffice, owning localization, market-specific user and store flows, payment readiness, integrations, and release planning.
- Built Pickup Coffee’s product analytics foundation by leading CleverTap migration, event taxonomy, and A/B testing guidelines, enabling teams to track user journeys, campaign performance, feature adoption, and product impact.
- Ideated and launched Quests - a gamification feature driving 80K+ user engagements, 2.2K quest completions, and 1.3K reward claims. Orders per user increased by 17% increasing revenue by 5M Peso during the campaign.
- Built and launched Gift Cards as a new revenue lever, defining user journeys, redemption flows, and rollout strategy; generated additional sales of 120K Peso during the Christmas campaign.
- Reduced order-update SMS costs by approximately $3K/month by shifting communication from SMS to push notifications, saving around $36K/year while preserving customer communication coverage.
- Proactively identified and solved an unowned app-rating opportunity by launching a post-order rating nudge, improving the percentage of 5-star ratings by 5 percentage points in the first 30 days.
- Proactively identified an app-rating improvement opportunity by launching a post-order rating nudge; launched it and improved the % share of 5-star ratings from 83% to 90% and app ratings from 4.64 to 4.74 in 6 months.
CreworkCo-founder and Product HeadDec 2023 – Sep 2024
- Built an in-house Learning Management System to run live PM cohorts end-to-end, improving learner experience and reducing manual operating effort across cohort delivery, tracking, and communication.
- Scaled a bootstrapped cohort-based course to ₹3L revenue per batch while owning product, sales, operations, marketing, and customer feedback loops.
- Redesigned website and application funnel, driving 90% form completion and shifting 50% of enrollments to onboarding-led conversion instead of sales-call-led conversion.
HouseworksAssociate Product ManagerJul 2022 – Dec 2023
- Led end-to-end UI overhaul for an oncology EMR and patient portal, reducing patient-portal complaints by 15% through workflow, usability, and information-architecture improvements.
- Worked with healthcare users and internal teams to translate complex operational workflows into clearer product flows for clinical and patient-facing use cases.
JarProduct AnalystOctober 2021 – July 2022
- Designed experiments across home-screen offers and nudges, improving home screen to first transaction conversion from 10% to 14%.
- Analyzed one-time gold purchase behavior and optimized recommended purchase amounts, improving conversion and average order value for the flow.
- Collaborated with the growth team to improve WoW retention by 20% using targeted push notification campaigns based on user behaviour.
Education
National Institute of Technology, Kurukshetra
Bachelor of Technology, Mechanical Engineering · 2017-2021
I also make small things on the side.
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